From Palm to Planet : TruCoco's Hand-Drawn Brand Identity.
Completely Hand drawn by Wortham's Designers.
The TruCoco journey began with the logo, intentionally crafted to be the heart of its organic brand identity. To achieve a truly authentic and natural feel, every element of the logo was completely hand-drawn by Wortham's designers. This wasn't a digital manipulation or a font selection; it was a deliberate artistic process using brushes and ink to capture the inherent imperfections and unique character of nature itself. The decision to hand-draw was driven by the need to move away from the polished, often sterile aesthetic of mass-produced beverage brands and embrace a more personal, artisanal touch.
Story behind the brush strokes around the logo," those were there by mistake."
Furthermore, the distinctive brushy strokes were specifically inspired by the texture of coconut husk "hair." This subtle yet powerful detail visually links the logo back to the core ingredient, instantly communicating the natural origin of TruCoco. These strokes are not just decorative; they are a textured whisper of the coconut's natural form. Finally, strategically integrated water drops serve a dual purpose. Visually, they fill the logo, creating a sense of completeness and balance, while conceptually, they directly evoke refreshment and hydration – the core promise of TruCoco. The placement and form of these drops were carefully considered to enhance the logo's dynamism and reinforce its invigorating quality. In essence, the hand-drawn logo is a meticulously crafted icon designed to embody TruCoco's organic purity and refreshing essence from its very core.
Unwrap the Experience: TruCoco Packaging – Fun, Unique, and Naturally Appealing
TruCoco packaging was envisioned as more than just a container; it was designed to be an integral part of the unique TruCoco brand experience. Understanding the need to capture attention in a crowded beverage market, Wortham Creative infused the packaging design with a sense of fun and playfulness.
This was achieved through a vibrant Green color palette, dynamic typography and sketches elements of founders all across the packaging design, and a layout that balances visual excitement with clear communication of product information. The intention was to create packaging that would not only stand out on shelves and in digital spaces (shelf-stand out), but also evoke a feeling of joy and natural energy, aligning with the brand's refreshing qualities. To further enhance the user experience, tactile elements and unique structural designs
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In the fast-paced world of quick-service restaurants, every moment to connect with the customer is precious. Wortham Creative recognized the potential of disposables to be more than just packaging for The Thaal Express – they could be "unboxing" moments, opportunities to reinforce the brand and create a positive, memorable experience. This section delves into the design of iconic disposable Thaal platters, custom-branded takeaway bags, and unique cutlery sets – each element meticulously crafted to extend the Thaal Express brand narrative beyond the restaurant walls. We designed disposables not just to contain food, but to contain and amplify the entire brand experience, creating memorable moments from the very first touch.
rooted in authenticity and focused on creating genuine user experiences
So, How it goes,
From the hand-drawn logo to the immersive 3D website, every element was meticulously crafted to capture the natural essence and refreshing spirit of TruCoco. This case study demonstrates Wortham’s ability to build brands from the ground up, blending artisanal craft with cutting-edge digital innovation, all while staying true to the core brand values of naturalness, refreshment, and a truly unique brand experience. TruCoco: Naturally crafted, powerfully branded.
