The Drink and name is inspired from the famous character Barney Stinson from the popular TV Series " How I met Your Mother"
With many new entrants in the Hard seltzer and beverages business in India, Barneys was seeking to establish its personality and seed round funding from Investors – and that’s when they approached Wortham.
The Challenge
In a super competitive market, Barneys needed to standout from the pack as a top-tier hard seltzer drink maker. The goals at the outset for wortham digital were to create a distinct brand packaging for Barneys Hard Seltzer to bring the product packaging design for it’s range of flavours to life.
The Brief
a) The Drink and name is inspired from the famous character Barney Stinson from the popular TV Series " How I met Your Mother".
b) The Design should portray the feeling of Happiness and Celebration. If you hold this can you must have that same feeling.
c) Tagline - "Stay United with Barneys"
Taking Inspiration from the original motion Poster designs for "How I met your Mother " TV Series. We collected few and somewhere creative team was stuck on the one.
we put great thought and care into creating the perfect background for your brand. Our team of experts ensures that all elements, including shades and effects, are aligned to evoke a specific emotion and message. Just like the importance of rain in the popular show, our backgrounds have the power to tell a story and create a memorable experience for your audience. So whether it's rain or shine, let us help you create a lasting impression with our exceptional designs that will leave a lasting impact on your target audience.
Packaging design process at Wortham Digital is focused on creating unique, effective, and memorable designs that stand out in the market. We prioritize creativity, innovation, and functionality to deliver exceptional results for our clients from start to finish.
IT'S A PARTY IN A CAN
After so many iterations, failures, logo placing and all, the design was taking shape. Now it's very important to make the "Stay United" Feeling on the can itself.Let's see how we did it.
Because Barneys wanted a high-end look on cans and bottles as well, we kept the branding very clean, minimal, and yet traditional. Unlike most brands, we limited the amount of content and used the power of negative space, a lot of umbrella angles, shades of yellow and flavors, and silver and off-white to create a sense of minimalism and visible luxury. Furthermore, a shade of Yellow color palette was established for the core branding along with a colorful secondary pallette for web & print usage. As a result, the vibrant packaging illustrations created really popped against the softer visual system.
From business cards to brochures, we work with you to create a cohesive brand image that reflects your unique personality and values. Our team of experts knows how to grab attention and turn heads, making sure your message gets heard loud and clear. Trust us to elevate your brand and take it to the next level with our top-notch collateral design services.
WINNING HEARTS & MINDS WITH SOCIAL PRESENCE
As for Barneys Hard Seltzer, we approached their social media strategy with a unique blend of creativity and data-driven insights. We conducted a thorough analysis of their target audience, competitors, and industry trends to craft a social media strategy that aligned with their brand identity and goals. We focused on creating visually stunning content that showcased their product's unique qualities and used social media advertising to reach a wider audience. By leveraging the power of social media, we helped Barneys Hard Seltzer increase brand awareness, engagement, and ultimately, sales.
OUTDOOR & PRINT MEDIA
Barneys Hard Seltzer has truly become a household name, with our powerful branding and creative strategies helping them to expand their presence to over 200 stores in India and even overseas. Our team's expertise in marketing and design has truly helped Barneys Hard Seltzer to stand out from the competition and become a top player in the industry
FROM CONCEPT TO LAUNCH
we helped Barneys Hard Seltzer create a website that's as bold and vibrant as their brand. Discover how our expert development team can help take your online presence to the next level.
We helped Barneys Hard Seltzer create a website that's as bold and vibrant as their brand. Discover how our expert development team can help take your online presence to the next level.
The success of Barneys Hard Seltzer is a testament to our team's ability to craft compelling branding and marketing strategies that truly resonate with consumers. By combining our expertise in design, marketing, and strategy, we were able to help Barneys expand their presence to over 200 stores within 6 months both in India and overseas, making them a true leader in the industry.
We focused on creating an immersive online experience that mirrors the brand's personality, enhances user engagement, and drives results. For fellow creatives: Think beyond aesthetics; design digital destinations that are as captivating as the brand itself.
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We focused on creating an immersive online experience that mirrors the brand's personality, enhances user engagement, and drives results. For fellow creatives: Think beyond aesthetics; design digital destinations that are as captivating as the brand itself.
Wortham & Barneys: Onward.Wortham & Barneys: Onward.Wortham & Barneys: Onward.
What Founders are saying ?
"Honestly, Wortham blew us away. It's like they plugged Barneys into an energy drink! We knew we had a good product, a fun vibe – but they showed the world. The brand refresh? Instant pop. Our website? People are actually spending time there, digging it! And now this premium line? It feels… bigger than we even dreamed. It's been a wild ride, and we're so stoked to have Wortham riding shotgun. Seriously, best decision we made."
- Ruchi & Gaurav (The Husband wife duo - aka Founders)
